My first major move (and plane ride) happened when I was just 18 months old. Since then, I’ve lived across three continents and traveled to 33 countries (and counting).

Along the way, I worked as a bartender, a winemaker, a travel journalist, an SEO copywriter, a luxury membership club manager in a new lifestyle hotel, and learned a thing or two about writing and the hospitality industry.

Now based in NYC, I’ve put my decade of commercial writing experience to good use, combining it with my experience building hospitality brands.

From social media strategy and email sequences to branding and editorial narratives, I help brands elegantly tell their stories and find their high-value audiences.